Follr Releases Digital Identity Management Business Platformby Admin on Jan 25, 2012
Emeryville, CA (January 24th, 2012) Follr, Inc., today announced the release of “Follr Business”, a Web based SaaS (Software as a Service) product aimed at helping corporations leverage employees and staff to protect their brand. The software simultaneously drives online traffic to official marketing channels like Facebook business pages and Twitter, addresses human resource and compliance issues and becomes Follr’s second product alongside their initial consumer platform.
Follr’s digital identity Websites organize and aggregate an individual’s online information making it accessible via one memorable Website address. Initially created for the consumer market the release of Follr Business provides a way for companies to benefit from the service.
A rise in the creation of unofficial Facebook business pages and Twitter accounts by people not officially representing a company or brand has resulted in confusion among many consumers. Follr Business helps reduce this problem by ensuring employees identify official marketing channels. By taking advantage of the inherently viral benefits of modern day social communication, a business also get’s exposure to the extended network of those same staff resources.
As a result of a recently announced partnership with WiseStamp, Follr Business also helps brands participate in social conversation by extending and syndicating blog content, tweets and marketing messages through email signatures.
With employees increasingly discussing work related activity online and via the social Web, litigation is on the increase. In a bid to address this problem human resource departments are increasingly creating social media policies but Follr expects them to additionally leverage labor specific benefits available as part of the Follr Business platform.
“As a society we have become accustomed to established but intrusive hiring practices like drugs, criminal and credit background checks. The advent of social communication adds a significant additional consideration for HR practitioners,” said Stephen Fells, Follr CEO and Co-Founder adding “The Follr Business product focuses on this problem which we expect will make it a much sought-after service.”
Using a Web-based administration system, businesses can mandate the inclusion of specific Website addresses, video, social identities and social marketing content like blog posts and tweets on all employee personal identity Websites. Sometimes referred to as an online or ‘social business card’, the Websites display full contact information via a unique, company or brand specific domain name. Follr Business is a subscription based service with costs based on employee count.
The Follr products are used in multiple industry segments but have seen significant growth in the real estate market as a result of Follr’s exclusive relationship with single property Website and social marketing company AgencyLogic.com. REALTOR’s can detail and market properties they represent and can add real estate specific social identities including ActiveRain, Inman News, Realtor.com and State specific MLS. Additionally, Follr has been included in the National Association of REALTORS e-PRO Technology Certification Program.
“We have created a scalable platform which will allow us to roll out other non-consumer based versions of the Follr software,“ stated Follr Co-Founder, Mark Wayman adding “Moving into the business community is a natural extension of our objectives. We will continue to pivot in order to grow as will be seen in a significant user interface and feature enhancement release in the next month.”
Of particular interest to HR, legal and compliance departments are Follr Business social media usage reports. The reports include data on employee social media and Internet use while also addressing concerns of privacy advocates; information provided is supplied by employees and highlights online activity that is already freely available on the Internet, just not through a single reporting hub. Reports aggregate and present data graphically and in a table format with service specific breakdowns. The reports can be used to establish social media policy or to police staff activity online.
About Follr, Inc.:
Follr, Inc. (http://www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Digital Identity Websites to individuals and corporations. A Digital Identity Website provides a list of profiles (Facebook, LinkedIn, Google+, Twitter, Foursquare etc.), contact information, Twitter and blog content, resume and networking to connect Follr users.
It is a personally branded Website used as an initial point of contact representing an aggregation of all personal information and is a natural extension of a physical business card. It is accessed by an enduring, easy to remember URL and represents a more complete picture of individuals and organizations.